9.6.1 Prepare

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Watch the video in which John Kotter gives some hints about successfully communicating a vision. What are the important lessons to learn? How do you propose applying these lessons in communicating your school's vision?

[youtube http://youtu.be/bGVe3wRKmH0] Video: Communicating a Vision for Change (4:16)

Read Four Qualities of a Successful Change Communication Strategy and write a list of practical guidelines you extract from the article.

  1. Join the discussion group for this lesson called Communicating for a Change.
  2. Share your experience of communication in the schools at which you have worked. What worked well?
  3. What are the lessons you have extracted from the viewing and reading in this activity?