Communication is not just about sending out notices and giving presentations. In a situation requiring change leadership, you will rely on a carefully planned communications strategy to positively influence the changing environment, motivate stakeholders and manage resistance. There are five key components to building a communications strategy:

1. Identify the communicators and audience;
2. Determine the message content;
3. Identify the most effective communications methods;
4. Ensure feedback and dialogue;
5. Evaluate the outcome.

In this lesson you will develop a draft communications strategy which you will finalise with your key communications stakeholders in your school.

Learning Objectives

When you successfully complete the lesson you will be able to:

• Describe how the traits of a visionary technology leader foster sustainable change in the school technology landscape;
• Develop a communication strategy to build a sense of ownership of the vision for e-learning in the school;
• Evaluate the achievements and benefits of e-learning in the school.